Being the brand the model recommends by name.
AEO is about being cited when someone asks a question. GEO is the broader job — shaping how generative models describe your category, your competitors and you, so that recommendation goes your way by default.
The parts that decide whether it works.
Models learn who you are from everywhere
Your site is one input among hundreds. Directories, press, reviews, forums and social all feed the picture — and contradictions in that picture cost you.
Own a category, not a keyword
Generative answers are framed around problems, not search terms. The brand associated with the problem gets recommended for it.
Consistency is the whole mechanism
The same name, the same claims, the same specifics, everywhere. Sloppiness here reads to a model as uncertainty.
It moves slowly and then all at once
Model training and retrieval both lag. The work you do now shows up later, which is precisely why it's worth starting before you need it.
It never runs on its own.
Want to know if this is your bottleneck?
Thirty minutes. We'll look at what you're running now and tell you where the biggest gain is — whether or not it's this.
Book a strategy callNo pitch deck. No pressure. If we're not the right fit, we'll say so.