/* ==========================================================================
   Monetize Brands — core stylesheet
   Type: Poppins (400 / 500 / 600 / 800). Headlines = 800, tight tracking.
   ========================================================================== */

:root{
  /* Brand */
  --brand:        #1B21B5;   /* logo blue */
  --brand-deep:   #12167E;
  --brand-bright: #3B44F0;
  --brand-tint:   #EEF0FF;
  --brand-tint-2: #E2E5FF;

  /* Ink + surface */
  --ink:      #0B0C1C;
  --ink-2:    #3A3D55;
  --ink-3:    #6E7189;
  --line:     #E6E7F0;
  --surface:  #FFFFFF;
  --surface-2:#F7F8FC;
  --dark:     #07081A;

  /* System */
  --radius:   20px;
  --radius-sm:12px;
  --pill:     100px;
  --maxw:     1200px;
  --gutter:   clamp(20px, 5vw, 48px);
  --section:  clamp(72px, 9vw, 132px);

  --shadow-sm: 0 1px 2px rgba(11,12,28,.06), 0 4px 14px rgba(11,12,28,.05);
  --shadow-md: 0 2px 6px rgba(11,12,28,.06), 0 18px 44px rgba(11,12,28,.09);
  --shadow-brand: 0 14px 40px rgba(27,33,181,.24);

  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ------------------------------ reset ---------------------------------- */
*,*::before,*::after{ box-sizing:border-box; }
html{ -webkit-text-size-adjust:100%; scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--surface);
  color:var(--ink);
  font-family:'Poppins', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-weight:400;
  font-size:17px;
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img,svg,canvas{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
button{ font:inherit; color:inherit; background:none; border:0; cursor:pointer; }
ul{ margin:0; padding:0; list-style:none; }
::selection{ background:var(--brand); color:#fff; }

/* ------------------------------ type ----------------------------------- */
h1,h2,h3,h4{
  font-weight:800;
  letter-spacing:-.035em;
  line-height:1.02;
  margin:0;
  text-wrap:balance;
}
h1{ font-size:clamp(2.6rem, 6.2vw, 5.1rem); }
h2{ font-size:clamp(2.1rem, 4.4vw, 3.6rem); line-height:1.05; }
h3{ font-size:clamp(1.25rem, 1.9vw, 1.6rem); letter-spacing:-.028em; line-height:1.18; }
h4{ font-size:1.06rem; letter-spacing:-.02em; line-height:1.3; }
p{ margin:0; }
strong{ font-weight:600; color:var(--ink); }

.eyebrow{
  font-size:.75rem; font-weight:600; letter-spacing:.16em;
  text-transform:uppercase; color:var(--brand);
  display:inline-flex; align-items:center; gap:10px;
}
.eyebrow::before{
  content:''; width:22px; height:2px; background:currentColor; border-radius:2px;
  display:inline-block;
}
.eyebrow--plain::before{ display:none; }
.lede{ font-size:clamp(1.05rem, 1.35vw, 1.25rem); color:var(--ink-2); line-height:1.62; }
.muted{ color:var(--ink-3); }
.mono{
  font-family:ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size:.72rem; letter-spacing:.1em; text-transform:uppercase;
}

/* ------------------------------ layout --------------------------------- */
.wrap{ width:100%; max-width:var(--maxw); margin-inline:auto; padding-inline:var(--gutter); }
.section{ padding-block:var(--section); position:relative; }
.section--tint{ background:var(--surface-2); }
.section--dark{ background:var(--dark); color:#fff; }
.section--dark h2,.section--dark h3{ color:#fff; }
.section--dark .lede{ color:rgba(255,255,255,.66); }

.section-head{ max-width:760px; display:grid; gap:22px; margin-bottom:56px; }
.section-head--center{ margin-inline:auto; text-align:center; justify-items:center; }

.grid{ display:grid; gap:24px; }
.grid-2{ grid-template-columns:repeat(2,1fr); }
.grid-3{ grid-template-columns:repeat(3,1fr); }
.grid-4{ grid-template-columns:repeat(4,1fr); }
@media (max-width:1000px){ .grid-3,.grid-4{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:640px){ .grid-2,.grid-3,.grid-4{ grid-template-columns:1fr; } }

/* ------------------------------ buttons -------------------------------- */
.btn{
  display:inline-flex; align-items:center; justify-content:center; gap:10px;
  padding:15px 28px; border-radius:var(--pill);
  font-weight:600; font-size:.94rem; letter-spacing:-.01em;
  transition:transform .25s var(--ease), background .25s var(--ease),
             box-shadow .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
  white-space:nowrap;
}
.btn:hover{ transform:translateY(-2px); }
.btn:active{ transform:translateY(0); }
.btn--primary{ background:var(--brand); color:#fff; box-shadow:var(--shadow-brand); }
.btn--primary:hover{ background:var(--brand-bright); }
.btn--ghost{ border:1.5px solid var(--line); color:var(--ink); background:#fff; }
.btn--ghost:hover{ border-color:var(--ink); }
.btn--onDark{ background:#fff; color:var(--ink); box-shadow:none; }
.btn--onDark:hover{ background:var(--brand-tint); }
.btn--outlineDark{ border:1.5px solid rgba(255,255,255,.24); color:#fff; }
.btn--outlineDark:hover{ border-color:#fff; }
.btn--sm{ padding:11px 20px; font-size:.86rem; }
.btn .arw{ transition:transform .25s var(--ease); }
.btn:hover .arw{ transform:translateX(3px); }

.link-arrow{
  display:inline-flex; align-items:center; gap:8px;
  font-weight:600; font-size:.92rem; color:var(--brand);
}
.link-arrow svg{ transition:transform .25s var(--ease); }
.link-arrow:hover svg{ transform:translateX(4px); }

/* ------------------------------ logo ----------------------------------- */
.logo{
  font-weight:800; font-size:1.45rem; letter-spacing:-.055em;
  color:var(--brand); line-height:1; display:inline-block;
}
.logo--light{ color:#fff; }
.logo .dot{ color:var(--brand-bright); }

/* ------------------------------ header --------------------------------- */
.site-header{
  position:sticky; top:0; z-index:80;
  background:rgba(255,255,255,.82);
  backdrop-filter:saturate(180%) blur(18px);
  -webkit-backdrop-filter:saturate(180%) blur(18px);
  border-bottom:1px solid transparent;
  transition:border-color .3s var(--ease), box-shadow .3s var(--ease);
}
.site-header.is-stuck{ border-bottom-color:var(--line); box-shadow:0 6px 26px rgba(11,12,28,.05); }
.nav{ display:flex; align-items:center; justify-content:space-between; gap:28px; height:76px; }
.nav-links{ display:flex; align-items:center; gap:4px; }
.nav-link{
  position:relative; padding:9px 14px; border-radius:10px;
  font-size:.93rem; font-weight:500; color:var(--ink-2);
  display:inline-flex; align-items:center; gap:6px;
  transition:color .2s var(--ease), background .2s var(--ease);
}
.nav-link:hover,.nav-item.is-open>.nav-link{ color:var(--ink); background:var(--surface-2); }
.nav-link .chev{ transition:transform .25s var(--ease); opacity:.5; }
.nav-item.is-open .chev{ transform:rotate(180deg); }
.nav-item{ position:relative; }

.dropdown{
  position:absolute; top:calc(100% + 12px); left:50%; translate:-50% 0;
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  box-shadow:var(--shadow-md); padding:12px;
  opacity:0; visibility:hidden; transform:translateY(-8px);
  transition:opacity .22s var(--ease), transform .22s var(--ease), visibility .22s;
}
.nav-item.is-open .dropdown{ opacity:1; visibility:visible; transform:translateY(0); }
.dropdown--wide{ width:min(620px, calc(100vw - 40px)); display:grid; grid-template-columns:1fr 1fr; gap:4px; }
.dropdown--narrow{ width:262px; }
.dd-link{ display:grid; gap:2px; padding:11px 14px; border-radius:12px; transition:background .18s var(--ease); }
.dd-link:hover{ background:var(--brand-tint); }
.dd-link b{ font-size:.9rem; font-weight:600; letter-spacing:-.015em; }
.dd-link span{ font-size:.78rem; color:var(--ink-3); line-height:1.4; }
.dd-head{ grid-column:1/-1; padding:8px 14px 4px; }

.nav-cta{ display:flex; align-items:center; gap:10px; }
.nav-toggle{ display:none; width:42px; height:42px; border-radius:12px; border:1px solid var(--line); align-items:center; justify-content:center; }
.nav-toggle span{ display:block; width:17px; height:1.8px; background:var(--ink); border-radius:2px; position:relative; transition:.25s var(--ease); }
.nav-toggle span::before,.nav-toggle span::after{ content:''; position:absolute; left:0; width:17px; height:1.8px; background:var(--ink); border-radius:2px; transition:.25s var(--ease); }
.nav-toggle span::before{ top:-5.5px; } .nav-toggle span::after{ top:5.5px; }
body.menu-open .nav-toggle span{ background:transparent; }
body.menu-open .nav-toggle span::before{ top:0; transform:rotate(45deg); }
body.menu-open .nav-toggle span::after{ top:0; transform:rotate(-45deg); }

@media (max-width:1040px){
  .nav-links{ display:none; }
  .nav-cta .btn--ghost{ display:none; }
  .nav-toggle{ display:flex; }
}

/* mobile drawer */
.mobile-nav{
  position:fixed; inset:76px 0 0; z-index:70; background:#fff;
  padding:24px var(--gutter) 48px; overflow-y:auto;
  opacity:0; visibility:hidden; transform:translateY(-10px);
  transition:opacity .3s var(--ease), transform .3s var(--ease), visibility .3s;
}
body.menu-open .mobile-nav{ opacity:1; visibility:visible; transform:translateY(0); }
.mobile-nav .m-group{ border-bottom:1px solid var(--line); padding:6px 0 14px; }
.mobile-nav .m-title{ font-weight:700; letter-spacing:-.02em; font-size:1.05rem; padding:12px 0 6px; display:block; }
.mobile-nav .m-sub{ display:grid; gap:2px; }
.mobile-nav .m-sub a{ padding:8px 0; font-size:.94rem; color:var(--ink-2); }
.mobile-nav .btn{ width:100%; margin-top:26px; }

/* ------------------------------ hero ----------------------------------- */
.hero{ position:relative; overflow:hidden; padding-block:clamp(56px,7vw,92px) clamp(40px,6vw,72px); }
.hero::after{
  content:''; position:absolute; inset:auto 0 0; height:1px; background:var(--line);
}
.hero-grid{
  display:grid; grid-template-columns:1.02fr .98fr; gap:clamp(24px,4vw,56px); align-items:center;
}
@media (max-width:960px){ .hero-grid{ grid-template-columns:1fr; } }

.hero-copy{ display:grid; gap:26px; justify-items:start; max-width:620px; }
.hero h1{ font-size:clamp(2.45rem, 4.9vw, 4.35rem); }
.hero h1 span{ color:var(--brand); }
.hero-actions{ display:flex; flex-wrap:wrap; gap:12px; }
.hero-note{
  display:flex; flex-wrap:wrap; align-items:center; gap:10px 20px;
  font-size:.82rem; color:var(--ink-3); font-weight:500;
}
.hero-note i{ font-style:normal; display:inline-flex; align-items:center; gap:7px; }
.hero-note i::before{ content:''; width:5px; height:5px; border-radius:50%; background:var(--brand); }

/* sphere */
.sphere-stage{
  position:relative; aspect-ratio:1/1; width:100%;
  display:grid; place-items:center; touch-action:pan-y;
}
.sphere-stage canvas{ width:100%; height:100%; cursor:grab; }
.sphere-stage canvas:active{ cursor:grabbing; }
.orbit-label{
  position:absolute; transform:translate(-50%,-50%);
  font-size:.78rem; font-weight:600; letter-spacing:-.01em; color:var(--ink);
  background:#fff; border:1px solid var(--line); border-radius:var(--pill);
  padding:7px 14px; white-space:nowrap; box-shadow:var(--shadow-sm);
  opacity:0; animation:labelIn .7s var(--ease) forwards;
  pointer-events:none;
}
.orbit-label b{ color:var(--brand); font-weight:600; }
@keyframes labelIn{ from{ opacity:0; transform:translate(-50%,-50%) scale(.9); } to{ opacity:1; transform:translate(-50%,-50%) scale(1); } }
@media (max-width:520px){ .orbit-label{ font-size:.68rem; padding:5px 10px; } }

/* ------------------------------ marquee -------------------------------- */
.trust{ border-bottom:1px solid var(--line); padding-block:34px; overflow:hidden; }
.trust-label{ text-align:center; color:var(--ink-3); font-size:.76rem; font-weight:600; letter-spacing:.14em; text-transform:uppercase; margin-bottom:24px; }
.marquee{ display:flex; gap:0; overflow:hidden; mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent); -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent); }
.marquee-track{ display:flex; align-items:center; gap:56px; padding-right:56px; animation:slide 42s linear infinite; flex-shrink:0; }
.marquee:hover .marquee-track{ animation-play-state:paused; }
@keyframes slide{ to{ transform:translateX(-100%); } }
.marquee-item{ font-weight:600; font-size:1.02rem; letter-spacing:-.025em; color:var(--ink-3); white-space:nowrap; transition:color .25s var(--ease); }
.marquee-item:hover{ color:var(--brand); }

/* ------------------------------ cards ---------------------------------- */
.card{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:30px; display:grid; gap:14px; align-content:start;
  transition:transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.card--hover:hover{ transform:translateY(-4px); box-shadow:var(--shadow-md); border-color:transparent; }
.card__num{ font-size:.72rem; font-weight:700; letter-spacing:.12em; color:var(--brand); }
.card p{ color:var(--ink-2); font-size:.95rem; }
.card__icon{
  width:46px; height:46px; border-radius:14px; background:var(--brand-tint);
  display:grid; place-items:center; color:var(--brand); margin-bottom:4px;
}
.card--dark{ background:rgba(255,255,255,.045); border-color:rgba(255,255,255,.1); }
.card--dark p{ color:rgba(255,255,255,.62); }
.card--dark .card__icon{ background:rgba(255,255,255,.08); color:#fff; }

/* problem list */
.pain{ display:grid; gap:0; border-top:1px solid var(--line); }
.pain-row{
  display:grid; grid-template-columns:52px 1fr; gap:20px;
  padding:26px 4px; border-bottom:1px solid var(--line); align-items:start;
}
.pain-row .n{ font-weight:800; font-size:.85rem; letter-spacing:-.02em; color:var(--brand); padding-top:3px; }
.pain-row h4{ margin-bottom:6px; }
.pain-row p{ color:var(--ink-2); font-size:.95rem; max-width:62ch; }
@media (max-width:640px){ .pain-row{ grid-template-columns:1fr; gap:6px; } }

/* system diagram */
.system{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(32px,5vw,72px); align-items:center; }
@media (max-width:900px){ .system{ grid-template-columns:1fr; } }
.layer-list{ display:grid; gap:10px; }
.layer{
  border:1px solid rgba(255,255,255,.12); border-radius:var(--radius-sm);
  padding:18px 22px; display:grid; grid-template-columns:auto 1fr; gap:16px; align-items:center;
  background:rgba(255,255,255,.04);
  transition:background .3s var(--ease), border-color .3s var(--ease), transform .3s var(--ease);
}
.layer:hover{ background:rgba(59,68,240,.16); border-color:rgba(120,130,255,.4); transform:translateX(4px); }
.layer .tag{ font-size:.68rem; font-weight:700; letter-spacing:.1em; color:#8E96FF; width:78px; }
.layer b{ font-weight:600; font-size:1rem; letter-spacing:-.02em; display:block; }
.layer span{ font-size:.86rem; color:rgba(255,255,255,.55); line-height:1.5; }

/* stats */
.stats{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; }
.stats--3{ grid-template-columns:repeat(3,1fr); }
@media (max-width:860px){ .stats,.stats--3{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:520px){ .stats,.stats--3{ grid-template-columns:1fr; } }
.stat{ background:#fff; padding:34px 26px; display:grid; gap:8px; }
.stat b{ font-size:clamp(2.1rem,3.6vw,2.9rem); font-weight:800; letter-spacing:-.045em; line-height:1; color:var(--brand); }
.stat span{ font-size:.85rem; color:var(--ink-3); font-weight:500; line-height:1.45; }

/* services */
.svc{
  border:1px solid var(--line); border-radius:var(--radius); padding:28px;
  display:grid; gap:10px; align-content:start; background:#fff; position:relative; overflow:hidden;
  transition:transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.svc::before{
  content:''; position:absolute; inset:0; background:linear-gradient(160deg,var(--brand-tint),transparent 60%);
  opacity:0; transition:opacity .35s var(--ease);
}
.svc:hover{ transform:translateY(-4px); box-shadow:var(--shadow-md); border-color:var(--brand-tint-2); }
.svc:hover::before{ opacity:1; }
.svc>*{ position:relative; }
.svc .k{ font-size:.7rem; font-weight:700; letter-spacing:.12em; color:var(--brand); }
.svc h3{ font-size:1.18rem; }
.svc p{ color:var(--ink-2); font-size:.92rem; }
.svc .go{ font-size:.82rem; font-weight:600; color:var(--brand); display:inline-flex; align-items:center; gap:6px; margin-top:4px; }
.svc:hover .go svg{ transform:translateX(4px); }
.svc .go svg{ transition:transform .25s var(--ease); }

/* case studies */
.case{
  border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; background:#fff;
  display:grid; grid-template-rows:auto 1fr;
  transition:transform .3s var(--ease), box-shadow .3s var(--ease);
}
.case:hover{ transform:translateY(-5px); box-shadow:var(--shadow-md); }
.case__top{
  aspect-ratio:16/10; background:linear-gradient(145deg,var(--brand) 0%,var(--brand-deep) 55%,#070A4A 100%);
  position:relative; display:grid; place-items:center; padding:24px; overflow:hidden;
}
.case__top::after{
  content:''; position:absolute; inset:-40% -10% auto; height:140%;
  background:radial-gradient(50% 50% at 70% 25%, rgba(120,130,255,.55), transparent 70%);
}
.case__top b{ position:relative; color:#fff; font-size:1.45rem; font-weight:800; letter-spacing:-.04em; text-align:center; line-height:1.1; }
.case__body{ padding:26px; display:grid; gap:12px; align-content:start; }
.case__tags{ display:flex; flex-wrap:wrap; gap:6px; }
.case__tags span{ font-size:.7rem; font-weight:600; color:var(--brand); background:var(--brand-tint); padding:5px 10px; border-radius:var(--pill); }
.case__result{ font-size:1.02rem; font-weight:600; letter-spacing:-.02em; }
.case__body p{ font-size:.9rem; color:var(--ink-2); }

/* testimonials */
.quote{
  background:#fff; border:1px solid var(--line); border-radius:var(--radius);
  padding:32px; display:grid; gap:20px; align-content:space-between;
}
.quote blockquote{ margin:0; font-size:1.02rem; line-height:1.6; letter-spacing:-.015em; color:var(--ink); }
.quote .who{ display:grid; gap:2px; border-top:1px solid var(--line); padding-top:16px; }
.quote .who b{ font-size:.92rem; font-weight:600; }
.quote .who span{ font-size:.8rem; color:var(--ink-3); }
.quote .mark{ font-size:2.2rem; font-weight:800; color:var(--brand-tint-2); line-height:.6; }

/* diff / why us */
.diff{ display:grid; grid-template-columns:1fr 1fr; gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; }
@media (max-width:760px){ .diff{ grid-template-columns:1fr; } }
.diff-col{ background:#fff; padding:32px; }
.diff-col--us{ background:var(--brand); color:#fff; }
.diff-col h4{ font-size:.78rem; letter-spacing:.14em; text-transform:uppercase; margin-bottom:22px; opacity:.75; font-weight:700; }
.diff-col--us h4{ opacity:.8; }
.diff-col li{ display:grid; grid-template-columns:20px 1fr; gap:12px; padding:11px 0; font-size:.95rem; line-height:1.5; align-items:start; }
.diff-col li+li{ border-top:1px solid var(--line); }
.diff-col--us li+li{ border-top-color:rgba(255,255,255,.16); }
.diff-col li i{ font-style:normal; color:var(--ink-3); }
.diff-col--us li i{ color:#fff; }
.diff-col--them li{ color:var(--ink-2); }

/* process */
.steps{ display:grid; grid-template-columns:repeat(4,1fr); gap:0; border-top:1px solid var(--line); }
@media (max-width:900px){ .steps{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:560px){ .steps{ grid-template-columns:1fr; } }
.step{ padding:30px 26px 30px 0; border-right:1px solid var(--line); display:grid; gap:10px; align-content:start; position:relative; }
.step:last-child{ border-right:0; }
.step::before{ content:''; position:absolute; top:-1px; left:0; width:36px; height:3px; background:var(--brand); }
.step .s{ font-size:.72rem; font-weight:700; letter-spacing:.12em; color:var(--brand); }
.step p{ font-size:.9rem; color:var(--ink-2); }
@media (max-width:900px){ .step{ padding-left:0; padding-right:26px; } .step:nth-child(2n){ border-right:0; } }

/* audience */
.aud{ display:grid; gap:14px; }
.aud-row{
  display:flex; align-items:center; justify-content:space-between; gap:20px;
  border:1px solid var(--line); border-radius:var(--radius-sm); padding:20px 24px; background:#fff;
  transition:border-color .25s var(--ease), background .25s var(--ease);
}
.aud-row:hover{ border-color:var(--brand); background:var(--brand-tint); }
.aud-row b{ font-weight:600; letter-spacing:-.02em; font-size:1.02rem; }
.aud-row span{ font-size:.88rem; color:var(--ink-3); text-align:right; }
@media (max-width:640px){ .aud-row{ flex-direction:column; align-items:flex-start; gap:6px; } .aud-row span{ text-align:left; } }

/* insights */
.post{ display:grid; gap:12px; align-content:start; padding:26px 0; border-top:1px solid var(--line); transition:opacity .25s var(--ease); }
.post:hover{ opacity:.62; }
.post .meta{ font-size:.74rem; font-weight:600; letter-spacing:.1em; text-transform:uppercase; color:var(--brand); }
.post h3{ font-size:1.15rem; }
.post p{ font-size:.9rem; color:var(--ink-2); }

/* CTA */
.cta{
  background:linear-gradient(150deg,var(--brand) 0%,var(--brand-deep) 60%,#080B4B 100%);
  border-radius:28px; padding:clamp(44px,6vw,84px); color:#fff; text-align:center;
  display:grid; gap:26px; justify-items:center; position:relative; overflow:hidden;
}
.cta::after{
  content:''; position:absolute; inset:auto -10% -60% ; height:120%;
  background:radial-gradient(50% 50% at 50% 50%, rgba(130,140,255,.45), transparent 70%);
  pointer-events:none;
}
.cta>*{ position:relative; z-index:1; }
.cta h2{ max-width:16ch; }
.cta p{ color:rgba(255,255,255,.72); max-width:52ch; font-size:1.02rem; }
.cta-note{ font-size:.8rem; color:rgba(255,255,255,.55); }

/* footer */
.site-footer{ background:var(--dark); color:#fff; padding-block:72px 36px; }
.foot-grid{ display:grid; grid-template-columns:1.6fr 1fr 1fr 1fr; gap:40px; padding-bottom:52px; border-bottom:1px solid rgba(255,255,255,.1); }
@media (max-width:860px){ .foot-grid{ grid-template-columns:1fr 1fr; gap:34px; } }
@media (max-width:520px){ .foot-grid{ grid-template-columns:1fr; } }
.foot-brand{ display:grid; gap:16px; align-content:start; max-width:34ch; }
.foot-brand p{ font-size:.9rem; color:rgba(255,255,255,.55); }
.foot-col h5{ font-size:.72rem; font-weight:700; letter-spacing:.14em; text-transform:uppercase; color:rgba(255,255,255,.4); margin:0 0 16px; }
.foot-col a{ display:block; padding:6px 0; font-size:.9rem; color:rgba(255,255,255,.72); transition:color .2s var(--ease); }
.foot-col a:hover{ color:#fff; }
.foot-bottom{ display:flex; flex-wrap:wrap; gap:14px 28px; justify-content:space-between; align-items:center; padding-top:28px; font-size:.8rem; color:rgba(255,255,255,.4); }
.foot-social{ display:flex; gap:8px; }
.foot-social a{
  width:36px; height:36px; border-radius:10px; border:1px solid rgba(255,255,255,.14);
  display:grid; place-items:center; color:rgba(255,255,255,.7); transition:.22s var(--ease);
}
.foot-social a:hover{ background:#fff; color:var(--dark); border-color:#fff; }

/* reveal on scroll */
/* hidden only when JS is running, so the page still reads with JS off */
.js .reveal{ opacity:0; transform:translateY(22px); transition:opacity .7s var(--ease), transform .7s var(--ease); }
.js .reveal.is-in{ opacity:1; transform:none; }

@media (prefers-reduced-motion:reduce){
  *{ animation-duration:.001ms !important; transition-duration:.001ms !important; }
  .js .reveal{ opacity:1; transform:none; }
}

/* --------------------------- small-screen trims ------------------------- */
@media (max-width:430px){
  .hide-xs{ display:none; }
  .nav{ height:68px; gap:10px; }
  .nav-cta{ gap:8px; }
  .mobile-nav{ inset:68px 0 0; }
  .nav-cta .btn--primary{ padding:10px 15px; font-size:.8rem; }
  .logo{ font-size:1.28rem; }
  .cta{ border-radius:22px; }
}

/* ==========================================================================
   Inner pages — case studies
   ========================================================================== */

.page-hero{ padding-block:clamp(44px,6vw,76px) clamp(36px,5vw,60px); border-bottom:1px solid var(--line); }
.crumbs{ font-size:.8rem; font-weight:500; color:var(--ink-3); margin-bottom:26px; display:flex; gap:8px; align-items:center; flex-wrap:wrap; }
.crumbs a:hover{ color:var(--brand); }
.crumbs span{ opacity:.4; }
.page-hero h1{ font-size:clamp(2.2rem, 4.4vw, 3.8rem); max-width:21ch; }
.page-hero .lede{ max-width:60ch; margin-top:22px; }
.hero-meta{ display:flex; flex-wrap:wrap; gap:10px; margin-top:30px; }
.hero-meta span{
  font-size:.76rem; font-weight:600; color:var(--brand);
  background:var(--brand-tint); padding:7px 13px; border-radius:var(--pill);
}

/* headline metric band */
.metrics{
  display:grid; grid-template-columns:repeat(4,1fr); gap:1px;
  background:var(--line); border:1px solid var(--line); border-radius:var(--radius); overflow:hidden;
}
@media (max-width:900px){ .metrics{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:520px){ .metrics{ grid-template-columns:1fr; } }
.metric{ background:#fff; padding:30px 24px; display:grid; gap:7px; align-content:start; }
.metric b{
  font-size:clamp(1.75rem,2.7vw,2.35rem); font-weight:800; letter-spacing:-.045em;
  line-height:1.04; color:var(--brand);
}
.metric b em{ font-style:normal; color:var(--ink-3); font-size:.55em; letter-spacing:-.02em; }
.metric span{ font-size:.84rem; color:var(--ink-3); font-weight:500; line-height:1.45; }

/* long-form body */
.prose{ max-width:66ch; display:grid; gap:20px; }
.prose p{ color:var(--ink-2); }
.prose p strong{ color:var(--ink); }
.prose h3{ margin-top:14px; }
.prose ul{ display:grid; gap:12px; }
.prose li{ display:grid; grid-template-columns:18px 1fr; gap:12px; color:var(--ink-2); font-size:.98rem; align-items:start; }
.prose li::before{ content:''; width:6px; height:6px; border-radius:50%; background:var(--brand); margin-top:.62em; }

.split{ display:grid; grid-template-columns:minmax(0,.34fr) minmax(0,.66fr); gap:clamp(28px,5vw,64px); align-items:start; }
@media (max-width:860px){ .split{ grid-template-columns:1fr; gap:24px; } }
.split .side{ position:sticky; top:104px; display:grid; gap:14px; }
@media (max-width:860px){ .split .side{ position:static; } }
.split .side h2{ font-size:clamp(1.6rem,2.6vw,2.15rem); }

/* the two-audience comparison */
.tracks{ display:grid; grid-template-columns:1fr 1fr; gap:16px; }
@media (max-width:700px){ .tracks{ grid-template-columns:1fr; } }
.track{ border:1px solid var(--line); border-radius:var(--radius); padding:26px; display:grid; gap:12px; align-content:start; background:#fff; }
.track .who{ font-size:.7rem; font-weight:700; letter-spacing:.12em; color:var(--brand); }
.track h4{ font-size:1.05rem; }
.track p{ font-size:.92rem; color:var(--ink-2); }
.track .said{
  font-size:.92rem; color:var(--ink); font-weight:500; line-height:1.5;
  border-left:2px solid var(--brand); padding-left:14px; margin-top:2px;
}

/* data table */
.table-wrap{ overflow-x:auto; border:1px solid var(--line); border-radius:var(--radius); background:#fff; }
table.data{ width:100%; border-collapse:collapse; min-width:560px; font-size:.92rem; }
table.data th,table.data td{ padding:15px 20px; text-align:right; border-bottom:1px solid var(--line); white-space:nowrap; }
table.data th:first-child,table.data td:first-child{ text-align:left; }
table.data thead th{
  font-size:.7rem; font-weight:700; letter-spacing:.11em; text-transform:uppercase;
  color:var(--ink-3); background:var(--surface-2);
}
table.data tbody td{ color:var(--ink-2); }
table.data tbody td:first-child{ color:var(--ink); font-weight:500; }
table.data tfoot td{ font-weight:600; color:var(--ink); border-bottom:0; background:var(--surface-2); }
.table-note{ font-size:.82rem; color:var(--ink-3); margin-top:14px; max-width:70ch; }

/* pull quote */
.pull{
  border-left:3px solid var(--brand); padding:6px 0 6px 28px; display:grid; gap:16px;
  max-width:62ch;
}
.pull p{ font-size:clamp(1.15rem,1.9vw,1.45rem); font-weight:500; letter-spacing:-.025em; line-height:1.42; color:var(--ink); }
.pull cite{ font-style:normal; font-size:.86rem; color:var(--ink-3); }
.pull cite b{ display:block; color:var(--ink); font-size:.92rem; font-weight:600; }

/* image slots */
.shots{ display:grid; gap:16px; }
.shots--2{ grid-template-columns:1fr 1fr; }
.shots--3{ grid-template-columns:repeat(3,1fr); }
@media (max-width:760px){ .shots--2,.shots--3{ grid-template-columns:1fr 1fr; } }
@media (max-width:520px){ .shots--2,.shots--3{ grid-template-columns:1fr; } }
figure.shot{ margin:0; border-radius:var(--radius); overflow:hidden; background:var(--surface-2); }
figure.shot img{ width:100%; height:100%; object-fit:cover; display:block; }
figure.shot figcaption{ font-size:.8rem; color:var(--ink-3); padding:12px 2px 0; }
/* placeholder until the real asset is dropped in */
.shot--empty{
  aspect-ratio:4/5; border:1.5px dashed var(--brand-tint-2); background:var(--brand-tint);
  display:grid; place-content:center; text-align:center; padding:22px; gap:6px;
}
.shot--empty.is-wide{ aspect-ratio:16/9; }
.shot--empty b{ font-size:.74rem; font-weight:700; letter-spacing:.11em; color:var(--brand); }
.shot--empty span{ font-size:.82rem; color:var(--ink-3); line-height:1.45; max-width:26ch; }

/* unshipped placeholder marker — must not survive to launch */
mark.todo{
  background:#FFE9A8; color:#6B4E00; font-weight:600; font-size:.82em;
  padding:2px 8px; border-radius:6px; white-space:nowrap;
}

/* next / prev case */
.nextcase{
  display:flex; flex-wrap:wrap; align-items:center; justify-content:space-between; gap:18px;
  border-top:1px solid var(--line); padding-top:30px;
}
.nextcase .lbl{ font-size:.72rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:var(--ink-3); }
.nextcase h3{ font-size:1.35rem; margin-top:6px; }

/* ---------------------- service + index page bits ----------------------- */
.pill-links{ display:flex; flex-wrap:wrap; gap:10px; }
.pill-links a{
  font-size:.86rem; font-weight:500; padding:10px 18px; border-radius:var(--pill);
  border:1px solid var(--line); background:#fff; color:var(--ink-2);
  transition:border-color .2s var(--ease), color .2s var(--ease), background .2s var(--ease);
}
.pill-links a:hover{ border-color:var(--brand); color:var(--brand); background:var(--brand-tint); }

.proofbar{
  display:grid; grid-template-columns:1fr auto; gap:22px; align-items:center;
  border:1px solid var(--line); border-radius:var(--radius); padding:30px 32px; background:#fff;
}
@media (max-width:700px){ .proofbar{ grid-template-columns:1fr; } }
.proofbar .lbl{ font-size:.72rem; font-weight:700; letter-spacing:.12em; text-transform:uppercase; color:var(--brand); }
.proofbar h3{ margin:8px 0 6px; font-size:1.3rem; }
.proofbar p{ font-size:.93rem; color:var(--ink-2); max-width:60ch; }

/* case index — wider cards */
.caselist{ display:grid; gap:20px; }
.caserow{
  display:grid; grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr); gap:0;
  border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; background:#fff;
  transition:transform .3s var(--ease), box-shadow .3s var(--ease);
}
.caserow:hover{ transform:translateY(-4px); box-shadow:var(--shadow-md); }
@media (max-width:820px){ .caserow{ grid-template-columns:1fr; } }
.caserow__art{
  background:linear-gradient(145deg,var(--brand) 0%,var(--brand-deep) 55%,#070A4A 100%);
  min-height:230px; display:grid; place-items:center; padding:32px; position:relative; overflow:hidden;
}
.caserow__art::after{
  content:''; position:absolute; inset:-40% -10% auto; height:140%;
  background:radial-gradient(50% 50% at 65% 30%, rgba(120,130,255,.5), transparent 70%);
}
.caserow__art b{ position:relative; color:#fff; font-size:1.6rem; font-weight:800; letter-spacing:-.04em; text-align:center; line-height:1.12; }
.caserow__body{ padding:34px; display:grid; gap:14px; align-content:center; }
.caserow__body h3{ font-size:1.45rem; }
.caserow__body p{ font-size:.95rem; color:var(--ink-2); }
.caserow__stats{ display:flex; flex-wrap:wrap; gap:22px; padding-top:4px; }
.caserow__stats div{ display:grid; gap:2px; }
.caserow__stats b{ font-size:1.22rem; font-weight:800; letter-spacing:-.035em; color:var(--brand); line-height:1; }
.caserow__stats span{ font-size:.76rem; color:var(--ink-3); }

/* booking */
.book{ display:grid; grid-template-columns:1.05fr .95fr; gap:clamp(28px,5vw,64px); align-items:start; }
@media (max-width:880px){ .book{ grid-template-columns:1fr; } }
.book-slot{
  border:1.5px dashed var(--brand-tint-2); background:var(--brand-tint); border-radius:var(--radius);
  min-height:520px; display:grid; place-content:center; text-align:center; padding:34px; gap:10px;
}
.book-slot b{ font-size:.74rem; font-weight:700; letter-spacing:.11em; color:var(--brand); }
.book-slot span{ font-size:.88rem; color:var(--ink-3); max-width:34ch; line-height:1.5; }
.checklist{ display:grid; gap:14px; }
.checklist li{ display:grid; grid-template-columns:22px 1fr; gap:12px; align-items:start; font-size:.97rem; color:var(--ink-2); }
.checklist li i{ font-style:normal; color:var(--brand); font-weight:700; }

/* ------------------------- "you'll enjoy this" signals ------------------ */
.signals{ display:grid; gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--radius); overflow:hidden; }
.signal{
  background:#fff; padding:22px 26px; display:grid; grid-template-columns:28px 1fr; gap:16px; align-items:start;
  transition:background .2s var(--ease);
}
.signal:hover{ background:var(--surface-2); }
.signal i{
  font-style:normal; width:26px; height:26px; border-radius:50%; background:var(--brand-tint);
  color:var(--brand); display:grid; place-items:center; margin-top:1px; flex-shrink:0;
}
.signal i svg{ width:13px; height:10px; }
.signal p{ font-size:1rem; color:var(--ink); line-height:1.55; letter-spacing:-.005em; }
.signal p em{ font-style:normal; color:var(--ink-3); }

/* ------------------------------ founder card ----------------------------- */
.founder{
  display:grid; grid-template-columns:minmax(0,.4fr) minmax(0,.6fr);
  gap:clamp(28px,5vw,56px); align-items:center;
  border:1px solid var(--line); border-radius:var(--radius); padding:clamp(24px,3.5vw,40px);
  background:#fff;
}
@media (max-width:760px){ .founder{ grid-template-columns:1fr; } }
.founder__portrait{
  aspect-ratio:4/5; border-radius:var(--radius-sm); overflow:hidden; background:var(--brand-tint);
}
.founder__portrait img{ width:100%; height:100%; object-fit:cover; display:block; }
.founder__portrait .shot--empty{ width:100%; height:100%; aspect-ratio:auto; border-radius:0; border:none; }
.founder__body{ display:grid; gap:16px; align-content:start; }
.founder__name{ font-size:1.5rem; font-weight:800; letter-spacing:-.035em; color:var(--ink); }
.founder__role{ font-size:.86rem; font-weight:600; color:var(--brand); letter-spacing:.02em; margin-top:-10px; }
.founder__body p{ color:var(--ink-2); font-size:.98rem; }

/* ------------------------------ thank-you page --------------------------- */
.steps--3{ grid-template-columns:repeat(3,1fr); }
@media (max-width:760px){ .steps--3{ grid-template-columns:1fr; } }
@media (max-width:760px){ .steps--3 .step{ border-right:0; padding-right:0; } }

.center-head{ max-width:640px; margin-inline:auto; text-align:center; justify-items:center; }

.video-frame{
  max-width:840px; margin-inline:auto; border-radius:var(--radius); overflow:hidden;
  box-shadow:var(--shadow-md); border:1px solid var(--line); background:var(--ink);
}
.video-frame wistia-player{ display:block; width:100%; }

.fallback-note{
  max-width:640px; margin:28px auto 0; text-align:center;
  font-size:.96rem; color:var(--ink-2); line-height:1.6;
}

.prep-card{
  max-width:720px; margin-inline:auto; border:1px solid var(--line); border-radius:var(--radius);
  padding:clamp(26px,4vw,38px); background:#fff;
}
.prep-card p{ color:var(--ink-2); font-size:.98rem; line-height:1.7; }

/* -------------------- thank-you page: compact at every size -------------- */
body.ty-page .page-hero{ padding-block:32px 22px; }
body.ty-page .center-head{ gap:10px; }
body.ty-page .center-head .lede{ margin-top:2px; }
body.ty-page .fallback-note{ margin-top:18px; }
body.ty-page .section{ padding-block:40px; }
body.ty-page .section-head.center-head{ margin-bottom:28px; }
body.ty-page .steps--3{ margin-top:0; }
body.ty-page .step{ padding-top:20px; padding-bottom:20px; }
body.ty-page .prep-card{ padding:24px 28px; }
body.ty-page .cta{ padding:clamp(32px,5vw,56px); }

/* --------------------- thank-you page: compact on mobile ----------------- */
@media (max-width:640px){
  body.ty-page .section{ padding-block:32px; }
  body.ty-page .page-hero{ padding-block:26px 20px; }
  body.ty-page .center-head{ gap:12px; }
  body.ty-page .center-head h1{ font-size:1.6rem; line-height:1.18; max-width:15ch; letter-spacing:-.03em; }
  body.ty-page .center-head h2{ font-size:1.35rem; line-height:1.2; }
  body.ty-page .center-head .eyebrow{ font-size:.66rem; }
  body.ty-page .center-head .lede{ font-size:.92rem; line-height:1.5; margin-top:4px; }
  body.ty-page .fallback-note{ font-size:.86rem; line-height:1.55; margin-top:18px; }
  body.ty-page .video-frame{ border-radius:14px; }
  body.ty-page .steps--3{ border-top:0; }
  body.ty-page .step{ padding:16px 0; border-right:0; border-bottom:1px solid var(--line); }
  body.ty-page .step:last-child{ border-bottom:0; }
  body.ty-page .step::before{ display:none; }
  body.ty-page .step p{ font-size:.88rem; line-height:1.5; }
  body.ty-page .step .s{ font-size:.66rem; }
  body.ty-page .prep-card{ padding:20px; }
  body.ty-page .prep-card p{ font-size:.9rem; line-height:1.6; }
  body.ty-page .cta{ padding:32px 22px; border-radius:20px; gap:16px; }
  body.ty-page .cta h2{ font-size:1.5rem; }
  body.ty-page .cta p{ font-size:.9rem; }
}

/* ------------------------------ calendly embed --------------------------- */
.calendly-frame{ max-width:800px; margin-inline:auto; }